GREAT SOUTHERN BANK
In this project Alaina was tasked with being the copywriter & developing the digital strategy for Great Southern Bank over a 12 month long contract period. She researched consumer insights, SEO functions, KPI's, and among these insights developed a multi-media integrated marketing campaign. This campaign is known as the "A Greater You For A Greater Future" campaign. The focus is on Gen Z & Y audience who want an "interaction based" experience as their primary motivator to stay loyal to a company. See below for more insights written and analyzed.
