Footwear News Media

Alaina Randazzo served as a Media Planner and Digital Coordinator at Footwear News, where she managed the execution of high-value digital campaigns for a diverse roster of clients. Her responsibilities included collecting and organizing creative assets, sending daily reminders to internal media teams, and ensuring all placements were delivered accurately and on time. Alaina played a key role in building and launching multi-tiered media campaigns - strategically leveraging emerging platforms to maximize reach and impact. She also coordinated with the in-house studios team to secure editorial reviews, helping bridge the gap between branded content and editorial integration. In this fast-paced role, Alaina’s strong communication skills, attention to detail, and ability to manage competing priorities were essential to the success of each campaign.