Women's Wear Daily
Alaina Randazzo is a Media Planner at Fairchild Media, where she works closely with WWD and Footwear News to ensure all media buys are executed accurately and effectively. In this role, she oversees sold packages, manages campaign budgets, and builds tailored media plans that align with each client’s goals. Alaina advises on strategic platform placements—whether it's social media, editorial integrations, cover wraps, or print editions—helping brands maximize visibility and impact. She collaborates daily with cross-functional teams, including sales, editorial, and design, to deliver seamless, high-performing campaigns. With strong communication skills, attention to detail, and a sharp understanding of media strategy, Alaina plays a key role in driving successful advertising initiatives across Fairchild’s leading fashion and lifestyle publications.