MARGAUX

Margaux The Agency – 2019 Alaina Randazzo supported the Creative Director in executing key media and digital production initiatives for Margaux The Agency. Her responsibilities included producing industry and market trend reports using WGSN technology, analyzing both first- and third-party data, and leveraging consumer insights to inform creative strategy. She played a hands-on role in ensuring brand identity and messaging remained consistent across all digital and visual channels. Additionally, Alaina directed on-set production for Hurley’s Surfer Edition Launch, overseeing creative execution and maintaining alignment with the brand’s aesthetic and campaign goals. Her work contributed to a streamlined post-production process and a successful, on-brand campaign rollout.