RED ROBIN

Brand research project for Red Robin. Alaina served as the Copywriter and Researcher in this project as Red Robin wanted to learn more about its consumer's interactions with the resturant. She not only rsearched and wrote the deck, but also designed it, presenting the market analysis in a beautiful and professional layout. overall design developer for the presentation and market analysis. The overall goal for the brand was to position Red Robin as the "nostalgic" restaurant consumers think to go into after a sports event, or for a family outing.